5 Ways Intelligent Marketers Use Artificial Intelligence

Do you know that you’re missing a great opportunity every day you delay using AI-powered solutions for your content marketing? This means that you’re completely losing a competitive edge over the marketplace! The goal is to reach key prospects when and where it really matters! It’s time for you to capitalize on technological advances such as AI.

 

Does it ring any bell? If it does, then you’re headed on the right track. That’s because AI-technology incorporated in your marketing efforts can advance your customer engagement into massive leaps.

 

Artificial Intelligence will help you craft highly personalized content to target your ideal customers with surgical precision. With the help of AI, it will be easier for your employees to identify, connect, and convert prospects.

 

In addition, AI will help you streamline your marketing processes and prevent unnecessary expenses that hinder your capability to grow your business. It’s a discreet tool that is used by popular brands like Amazon, Netflix, Google, etc.

 

Artificial Intelligence has become really popular in modern marketing. It has helped thousands of brands increase engagement with prospects. Likewise, tools like this which were once available only for enterprise-level companies are now made available and affordable for SMBs.

 

Do you want to learn more about AI and the benefit you can gain by using it? Hop on! We will help you achieve success. So, without further ado, here are five reasons intelligent marketers use AI.

 

Create highly personalized content

 

There’s a huge potential for content marketers if they can work efficiently. One of the best ways to do that is to integrate ‘natural-language generation.’ Several years ago, Gartner, the global research firm predicted that machines would create 20% of all business content.

 

Today, machines are capable of creating content using simple rules and formats like:

 

  • Business reports
  • Profit and loss summaries
  • Actual stock insights
  • Hotel descriptions
  • Sports game recaps

AI-generated narratives are tailored as though it was written by another human. However, the tone and insights of each narrative depend greatly on the rules established by your brand. In addition, Rocco, an AI-powered marketing tool can provide you with fresh social media insights that your followers will like to engage with

 

Artificial Intelligence research reports and ebooks may look like a story straight from science-fiction. However, there are AI tools that you can use to craft an engaging email or social media content, personalized reports, and messages from the data provided.

 

Boost your PPC advertising

 

The majority of marketers choose to assign their pay-per-click budgets to Facebook and Google Adwords. In 2017 alone, Google controls 40.7% of the digital ad market in the US while Facebook holds about 19.7%.

 

Some companies opt to have their pay-per-click campaigns either managed by a PPC agency or in-house. That means it’s managed by human employees. However, AI can discover new advertising channels that your competitors might not know about.

 

With that said, AI is a great tool for advertisers to test more ad platforms to help them optimize their targeting campaigns. On the other hand, that’s exactly what the social media giant, Facebook is doing.

 

You can take advantage of this approach since this can be applied to an omnichannel PPC campaign data using either AI-tools or a third-party. However, using an AI marketing tool requires little human effort while doing important tasks like analyzing, optimizing, and managing paid ad campaigns.

 

Moreover, when working with large-scale PPC campaigns, AI, along with machine learning can help you find or identify new ways of increasing your bids, targeting efforts, copywriting, and layout.

 

Get customer insights faster

 

Crunching the numbers and then matching them with customer behavior would take humans countless hours to achieve. However, if you put AI into the equation, this task can be done in no time.

 

The best example is Dynamic Yield. They were the agency that helped big companies like Sephora, Under Armour, Urban Outfitters, Ikea, among others build actionable sections using advanced machine learning technology.

 

AI algorithms are responsible for creating customer personas from billions of data. This includes location-specific events, on-site collaboration, customer purchase behavior, former conversations, referrals, sources, and psychographic factors.

 

This means that machine learning algorithms will allow you to:

 

  • Clearly identify the right customer segments to include in your campaigns
  • Create accurate matches to products and services that prospects would most likely use
  • Prevents product returns

 

AI can tell you about the most relevant products and contents. This is based on the data regarding the interactions of visitors with your website.

 

Give your prospects a highly personalized website experience

 

While AI is far from creating a new website on its own, what it can give you is the insights to create a meaningful visitor experience for your website. That’s because of its intelligent personalization capability.

 

In a 2017 survey conducted by Evergage, they found out that 33% of marketers who deliver highly personalized web experience are using AI. In addition, when asked about the benefits of using AI’s personalization, 63% said they got increase conversion rates while 61% said their

 

Another interesting report is from Boomtrain. They said consumer brands like Pandora, The Wall Street Journal, Top Fan, and La Redoute are leveraging AI technology not just to boost their conversion rates but it was also instrumental to differentiate their brand from their competition.

 

Likewise, Pandora merged machine learning with human curators to come up with songs that listeners tend to play more. Music listening platforms like this provide the best example of what a competitive advantage looks like. The key is to deliver the best user experience possible.

 

On the other hand, if you’re working with large amounts of content, machine learning algorithms can help you uncover the most relevant information thereby giving your company a competitive advantage.

 

In addition, because you can’t check your analytics every second, AI can manage this task for you. AI tools like Hunch and Slackbot are very capable of analyzing your Google Analytics data while providing relevant insights on general performance and large-scale changes in your statistics.

 

As a result, you can be assured that your website is performing perfectly and you can address any inconsistencies that may arise.

 

Customer-support chatbots

 

Have you ever come across a customer-support rep? That helpful correspondent no matter the name can possibly be a ‘bot.’ Intelligent chatbots are changing how customer-support is done. That’s because in some cases they provide better support than their human counterparts.

 

That’s because chatbots have access to a wide range of customer data. But that’s not all! They have the ability to combine specific location requests, reveal patterns, jot down recurring problems, and anticipate user issues.

 

For this reason, they are considered more knowledgeable compared to human chat support reps. Meanwhile, AI-powered chatbots are very common. But, to get the edge, you can use AI chatbots to create personalized content marketing by using the system as an expert adviser for every visitor of your website.

 

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Mia Clarke is part of the content and community team at Userful.com, experts in all things video wall and display solutions. When Mia is not spreading the word about video walls she is often found discovering the great outdoors, walking or cycling.

 

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