Computer Vision

How Has VR Technology Transformed Business Industry?

Virtual Reality Technology is an interactive/immersive computer-generated experience that takes
place within a simulated environment, by way of a virtual reality headset, incorporating auditory and
visual feedback into a user’s actual or imaginary environment. The user is able to move around the
artificial world, and interact with virtual features or items.
An E-commerce development company these days, has come a long way from a possibly original
plan to reach larger (and global) audiences, and the companies who have played in the e-commerce
development space must be deliberate about fixing the drawbacks of shopping online. VR
Technology allows e-commerce retailers a technology to reach masses with an experience that almost
equivalent to a traditional shopping one minus the hassles associated with traffic and parking hassles,
or the hassle of filling return slips and awaiting refunds because an outfit did not fit, or came in the
wrong colour.
e-Commerce and VR Technology work hand-in-hand, as they are both real-life experiences that are
digitally replicated. VR can significantly complement e-commerce companies by creating memorable
customer experience that will remain in the mind of the customer, long after they have signed off
the web page. It will significantly reduce drop-off ratios and encourage repeat purchases.
Virtual Reality Technology can also create a virtual reality environment by use of a browser or an
app, so shoppers do not always require the VR Headsets for a simulated virtual reality. Some e-
commerce companies have already started to integrate augmented virtual reality technology in a bid
to maintain competitive advantage and to enhance the shopping experience of customers who will
not set foot in their stores. Large retailers such as IKEA, e-Bay and Sephora have invested
significantly in VR Technology, in order to exploit the huge potential of VR in e-commerce.
VR Technology allows e-commerce shoppers try on different dresses and match them with different
accessories, deliberately engaging them, as against the regular selection of a dress simply by reading
the product description.
In addition to reducing drop-off ratios, the use of VR Technologies by e-commerce operations will
create awareness for the e-commerce companies that adopt it, as customers share their experience
on social media. VR Technology also gives users a better perspective of the items they want to buy,
and better demonstrates a product’s worth.
With VR Technology, you can show customers how you source the raw materials required to make a
product, show them how the raw materials are cured/mixed/put together, show them how quality
assurance tests are carried out, and how the final product then arrives at the store.
With VR Technology, customers can simulate how furniture will look in their apartment. Customers
can gauge how a paint colour would look – before they actually paint any room. For an e-commerce
company that provides services, using VR Technology, they can show a customer the type of work
that needs to be done, and where appropriate, how far they have gone with the work. Fashion
powerhouses will be able to give their customers a front-row seat to seasonal fashion shows through
VR technology.

Virtual Reality Technology has become more mainstream, and is becoming an increasing marketing
tool for businesses, particularly in respect to customer service and live events. It is in fact expected
to become more accessible and to gain a mass market appeal. VR embroidered into the
development of e-commerce is a win all-round, as the User Experience for customers is greatly

improved, while for the e-commerce company, it significantly improves the opportunities to cross-
sell and track customer behaviour.


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